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Posted under: Culture Music

People Of Color Powerfully Dominate The Future In Jay Z's 'Family Feud,' Directed By Ava DuVernay

Jay Z has had some of the best videos this year.

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As 2017 comes to a close and Christmas has come and gone, Jay Z and director Ava DuVernay are still handing out gifts to the masses. The duo's most recent collaboration is a creative match made in heaven. 

On Friday, the visuals for Hov's "Family Feud" from his hit album 4:44 dropped exclusively on Tidal bringing the Internet to a screeching halt. In the eight-minute short film, DuVernay creates an afro-futuristic America set 100 years from now, with people of color and a council of women known as the “Founding Mothers” running the country.  

Stunning cinematography paired with elaborate costumes straight out of a Baroque painting makes the video one of the best of the year. 

The cast is as fresh as its concept, featuring transgender activist Janet Mock, Native American actress Irene Bedard, and actors like Michael B. Jordan, Rosario Dawson, Jessica Chastain, Brie Larson, Constance Wu, Mindy Kaling, America Ferrara, Rashida Jones, Thandie Newton and others. Beyoncé and Blue Ivy also round out the stellar cast as Jay Z's anchors.  

Twitter was set ablaze by the video. Many people commenting on the diverse cast while others were amazed by the utter beauty of each shot and scene. 

One the most incredible things about the video was the director's commentary she provided on Twitter. Every major detail was explained. 

Other actors from previous DuVernay projects like David Oyelowo who played MLK in 2014's Selma reunited on the "Family Feud" set.

A family drama on par with The Godfather was a constant theme throughout the film. Thandie Newton and Michael B. Jordan were the stars of a major love triangle.

But the most prominent theme in the film was this idea of change. Starkly contrasting with today's political climate, DuVernay envisions a brown, black and female future where a black man and a Native American woman are both presidents. 

Take a look at a snippet of the short film "Family Feud" below, or watch the full version here on Tidal.

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